Roma is an exciting, new rebrand of the Italian restaurant chain Prezzo. My aim was to pair elegance and sophistication, with a sense of Italian tradition and passion. To convey this I combined vintage hues of dusty pinks, dark greens and deep burgundy, with iconic retro Italian imagery. Juxtaposing this with playful, current, modern typography works well and brings a fresh new vision, attracting a wider audience and interest in the brand.
